Prague, 29 April 2021 - As summer approaches, the Coca-Cola system is expanding its portfolio and introducing its first flavored unsweetened water in 100% recycled PET bottles to the Czech market. You can now enjoy Natura spring water, sourced directly from the heart of the Adršpach-Teplice cliffs, with raspberry, apples, lemon, and mint or melon and cucumber flavor.
“Consumer preferences were a certain guiding element in choosing the flavors. The clear winners in our tests were raspberry and lemon. But we also wanted a special aroma, which leads to the combination of melon and cucumber,” Tomáš Jirásek, the director of the Natura plant, explains the development of the flavors, which took about half a year.
Whether you are looking for refreshment on hot summer days or a change to your everyday drinking regime, you will find both in Natura-flavored waters. What’s more, they are healthy and environmentally friendly because they contain no sugar, artificial sweeteners, and preservatives. Like Natura natural spring water, the new series of flavored waters are packaged in fully recycles bottles, which do not require the production of new plastic material.
By producing more beverages in 100% rPET bottles, the Coca-Cola system is pursuing the implementation of the newly initiated World Without Waste commitment, under which it intends to use at least 50% recycled materials in its global production of bottles and cans by 2030, among other things.
“With the 100% rPET bottles for Natura, we demonstrate that we’re serious about our sustainability commitments. PET bottle consumption increased in minimally one-fourth of households during the pandemic. We believe that 100% recycled packaging is the way to gradually reduce the consumption of primary plastics,” says Veronika Němcová, Director of Public Relations, Communication and Sustainable Development at The Coca-Cola Company CZ/SK.
Natura flavored water will be on sale from the end of April in 0.5 liters and 1.5-liter bottles.