"Digital transform is hard. It is tempting to point to the "usual suspects" as the reasons for these shortfalls: cumbersome IT estates, poor data, lack of talent, among others. These issues are real, but they also tend to mask more fundamental issues that are the real culprits behind stalled transformations, including: Pursuing changes that are not economically meaningful to the business. It's good to experiment, but companies too often focus on "shiny objects," such as launching a new app, that signal change but don't deliver substantial value. Making the transformation about technology not people. Companies focus on the tech and shortchange the deep organizational changes the talent, the working models, the business transformation focus needed to build scale. The scope of the transformation is too broad to be practical. Investments are spread too thinly across too many disconnected initiatives so there is never sufficient critical mass to break through. This playbook translates these and other valuable lessons McKinsey has learned working on more than 200 largescale digital and analytics transformations into how to guides that work. This is the playbook used by McKinsey teams when working with our clients on their digital and analytics transformations. The result of constant development and usage for the past five years, it translates McKinsey's lessons learned working on more than 200 large scale transformations into how to guides that are proven to work. Think of this publication less as a coffee table book with quotable stats about transformations and more as a workbook for people who are ready to roll up their sleeves and do the hard work needed to make their transformations successful. If you're interested in digital transformations, there are many books and articles available. But if you're serious about leading a digital and analytics transformation, this is the only book that does the job."--