Lumineux is the first truly ethical oral care company to emerge on the market in close to a century. Founded on decades of international research conducted by two world-renowned dentists our products have a back-to-basics approach that use naturally occurring ingredients like Dead Sea salt aloe vera juice and potent essential oils to handle the source of bad breath decay and disease without cumulative side-effects and unnecessary additives. Lumineux is the first oral care product to protect the oral micro biome and neutralize the toxins of bad bacteria rather than indiscriminately killing bacteria. The result is a clean non-toxic and proven effective line of solutions that are backed by clinical and in-the-field studies that are truly head and shoulders above what's available to consumers. Dr. Kourosh Maddahi Lumineux's Founder and CEO puts it perfectly saying "You shouldn't have to choose between a product that's good for you and a product that actually works." Lumineux remains the only oral care line to carry the Made Safe certification as well as Non- Toxic certification for all its products from the LEMI Lab in France and head-to-head clinical studies against every leading brand from the University of Irvine California.